Client: San Luis Obispo Child Abuse Prevention Council
Objective: Create marketing campaign to promote "Together We Will", which is a training program to empower parents to advocate for their families
Details: For this campaign, we wanted to create a something where viewers could put themselves within the ads, and really relate or connect to the situation depicted. We used people who were currently involved with TWW and used the phrase "This could be you" to connect each of the Ads together.
Art Direction: Ellen Riley
Graphic Design: Stephanie Zombek and Ellen Riley
Photography: David Yriarte and Christina Taggart
**Chosen by SLOCAP to be used during 2012-2013 throughout San Luis Obispo and Santa Barbara Counties